Sell it in English
Temat numeru: Storytelling - facts and myths
Storytelling in sales is gaining more and more popularity - and no wonder, because when properly prepared and used, it can bring measurable effects. There are, however, a lot of myths about storytelling. Most of them are false, and when implemented they may even harm our sales. Is it true that WHAT we say is less important than HOW we say it? Does a well-told story work better than specific numbers? What do Greek myths have to do with sales? Tomasz Targosz answers these (and other) questions in our Featured Article. If you would like to know something more about this topic, you definitely should also read the article „How not to tell stories” from Katarzyna Muzyczyszyn. The author points out the most common mistakes made by storytellers - from using too many details, through excessive care of the chronology of events, to the abuse of so-called trash words. Most of us would probably rather buy from people we like than from people we don’t like – it’s obvious. But as a seller, you shouldn’t overvalue the meaning of relationships in sales. There are situations when developing a strong rapport with a customer may even become a stumbling block in finalizing the sale. Why do some salespeople seem to forget about it ? Do you and your sales team pass the test when checking if you know how to redress the balance between relationships and business? Timothy Sullivan’s article “Why sellers often misunderstand and overvalue the meaning of “relationship selling” may be very helpful in answering these questions and verifiying the truth. Have you ever been in a situation when, during negotiations or a simple conversation with a client in English, you missed a crucial word and you were not able to carry on? It’s very uncomfortable, isn’t it? Well, there are two pieces of good news: the first one is that it happens to all of us who are not native speakers, so there’s no need to worry too much. The second bit of good news is that there is a simple way to overcome these difficulties and you can learn it yourself. Are you curious to find out what I mean? Check out the article “In other words—how to handle a communication breakdown” by Bartosz Oczko and everything will become clear and easy.
W tym wydaniu: